Built by a World Champion

PURPL is built by Alessio Lorandi — a karting and single-seater racing driver turned founder.

He won the 2013 CIK-FIA Karting World Championship (KFJ) and took WSK victories, then raced up the single-seater ladder — Formula 3 and GP3 to FIA Formula 2 — including a Formula 3 win at the 2016 Pau Grand Prix.

PURPL comes straight out of that experience: the conviction that the data most drivers ignore is exactly where lap time hides. It's an AI telemetry coach that reads your session and tells you, in plain language, where you're slow and why.